brand.ks95.com will always have the most updated version of these assets & guidelines.
LOGOS
The KS95 logo comes in two variants:
Full Color
Black and White
USE ON LIGHT BACKGROUND
USE ON DARK BACKGROUND
COLORS
Our primary colors are Yellow, Red, White, and Black.
Primary Colors
Yellow
HEX #fcdf1a
Pantone #107 C
RGB (252,223,26)
CMYK (3,7, 5,0)
White
HEX #ffffff
Pantone
RGB (255,255,255)
CMYK (0,0,0,0)
Black
HEX #000000
Pantone #101820
RGB (0,0,0)
CMYK (0,0,0,100)
Red
HEX #e02826
Pantone #485 C
RGB (224,40,38)
CMYK (6,98,100,1)
FONTS
Header and body fonts
FatFrank is only available in Adobe so Source Sans 3 is the next option
FatFrank Heavy (Adobe-only Font)
Primary Header
Source Sans 3 Bold (Google Font)
Secondary Header
Helvetica (Regular & Italic)
Arimo (Google Font)
Body Text
Body Text
TALENT PHOTOS
Cut out photos of all our talent.
Crisco
Dez
Wes
Staci
Hutch
Devin
TJ
OTHER PHOTOGRAPHY
Group photos
OTHER GRAPHICS
